The Children’s Foundation’s new Make a Million fundraising campaign intends to provide all newborns in the North East (starting with Newcastle, Gateshead and North Tyneside) with a ‘baby box’. Including a mattress and bedding, this will provide all newborn babies with a safe sleeping space allowing babies to stay close to parents, encouraging bonding and optimal attachment.
Along with this the box contains essential resources like a change mat cover, bath towel, a book, first tooth brush, a blanket, thermometer, muslin cloths etc. to get families started with baby care. We are including developmentally stimulating toys, games and books helping parents to promote the best start in life through a focus on laughing, talking, reading, singing and playing, all known to stimulate optimal brain development in children. Caring for young babies is a really important, but very difficult job, and it takes the whole community to make a difference. Through the MaM campaign, we want to remind parents, families and carers that they are cared for, and to promote a great start for all children born here in the North East as childhood is a critical time for development of later life outcomes.